Augmented reality enriches the shopping experience and encourages customers to interact with brands more frequently. AR can be used for mixed commerce solutions in brick-and-mortar stores, as a form of interactive advertising, and for in-store navigation. It can even help customers try before they buy. And it has a huge potential to revolutionize warehouse and supply chain processes.
Events and exhibitions
Event and exhibition organizers can use augmented reality to support live audience interactions and to let visitors access relevant information in real time. By engaging attendees, event organizers create unforgettable experiences that translate into brand loyalty and encourage word-of-mouth promotion.
AR can be used by enterprises to improve the safety, productivity, and efficiency of their operations. Use cases for AR in the enterprise include communicating with remote workers, handling warehousing and logistics, and visualizing data and analytics. Smart glasses or head-mounted displays can overlay instructions and guide workers through each step of a complex process.
AR lets you discover the world from many angles. With AR, you can easily get information about unfamiliar places. It’s also a great tool for navigation. Travel guides and maps can be enhanced with digital overlays that provide additional information. Print materials such as restaurant menus can even be translated live with the help of AR.
Integrating augmented reality in education makes learning interactive. AR captures students’ attention and results in better understanding of subject matter by recreating historical events, explaining physics concepts, or adding extra information about studied objects. Augmented reality apps with educational content can substitute expensive learning materials.