The first thing that comes to mind is, of course, games. Even those indifferent to computer games have heard of Pokémon GO, an AR game where players catch virtual critters in the real world. And VR games immersing the player in a virtual space are a fascination for young and old alike.

The main advantage of VR is that it allows reducing time and space to nothing. With VR, users can attend shows and concerts thousands of miles away. Besides, for those actually present at the show, the organizers can enhance the experience by including a virtual component.

What do we do

AR games

Gamification is being developed thanks to new AR capabilities that currently exist on phones/tablets.
VR technology in its return has made gaming more exciting and immersive.


  • Multiplayer gaming where a group of people can be involved;
  • Better user experience for kids as they are expected to play the educational game for a relatively long period of time;
  • More immersive gameplay possibilities in 360-degrees;
  • Unique on-location setups with mobile AR. Sitting on a small physical vehicle, you can compete against other players with virtual content;
  • Action by physically moving their body.

Theme parks

Theme parks continually change to incorporate new technologies. Since the development of virtual reality, designers of theme park attractions have utilized several different immersive technologies.


  • Increased park attendance;
  • Enlarged awareness of the park;
  • Cut costs of the huge constructions;
  • Reduced danger and risks. Simulation, training or any other application, all scenarios can be handled safely without putting users at any risk in real life.

Sport (gym in virtual reality)

Sport is closely related to virtual reality (VR). Imagine a specific gym where you put on an HTC Vive headset and enter a virtual workout environment where you play a video game of sorts. Game aspect creates a situation where your body perceives an urgent situation and forces you to work out to overcome it.


  • Engaging more people to participate in physical activities;
  • Possibility to choose the program and to track own progress;
  • Can help to teach how to play games (ex. football);
  • Use of strength, agility, balance, and speed;
  • Challenge both mind and body.

AR/VR museums

Both museums and performers are searching for new opportunities for presentations and audience growth. New technologies are the key solution.


  • Increased attendance;
  • Reproduction of the monuments and painting without any risks to the real work of arts;
  • Sharing cultural awareness;
  • Way to attract new performers and present their work in a new way.

With VR, event organizers get literally unlimited space and can invite as many guests as they wish. VR events eliminate borders and make the attendees forget about visas and flight tickets. There is no need to plan a special vacation, for example, to visit a virtual wine tasting tour. An application and a VR headset transport users to the event site in a matter of seconds.

Augmented reality, in its turn, is a great tool for complementing the event with additional information. An AR app at a fashion show can display the important information for each item, such as store locations and prices; a presentation can use AR to add virtual comments to any presented items; a museum can use AR to add descriptions to the works of art that are on display.

To get more information about the use of augmented and virtual reality in entertainment, you can read related articles from our blog:

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