One of the main challenges of the construction industry is that a property, when completed, is tough to redo. This is why it is extremely important to agree on every detail before the construction works begin. For clients, this can be a difficult task, too, as they are required to approve something that they cannot see.

For that reason, construction design visualizations are so important. In this respect, virtual reality beats all other visualization techniques for this reason alone: it can transport the customer right within their future house when the house does not exist yet. Moreover, with virtual reality, there is no need to physically visit the construction site, which, on the one hand, ensures the customers’ safety and, on the other hand, saves the costs.

When the building has been finished, and it is time to begin the interior design, construction companies can streamline the process with augmented reality. Wall colors, furniture items, design elements can be easily added, moved, modified, and replaced on a smartphone screen until the final design is approved by the customers.

Planning interior designs in augmented reality can save both time and costs, as only the final design will be actually implemented. Also, AR allows designing the interior right in the actual building making the experience as realistic as possible.

What do we do

VR safety training programs for construction workers

Training programs in virtual reality, which familiarize workers to the safety procedures on the construction site, lead their attention to the danger zones and situations and allow to acquire hands-on experience on the heavy equipment (crane, forklifts, etc.)


  • Replication of different scenarios of hazardous situations on site without risks to hurt themselves or damage the machinery;
  • Possibility to acquire additional practical experience;
  • Cost-efficiency in comparison with the training using real heavy equipment or simulators;
  • Reduction of accidents rate.

Collaborative virtual reality application

Application which allows engineers to collaborate in virtual reality while working on the project and enable clients to observe the process.


  • Better understanding of the process by the client and the elimination of errors before making a final decision;
  • Possibility to work on the project remotely;
  • Increased quality due to a reduction of misinterpretations and better decision-making inside the team;
  • Saving costs thanks to the decreased number of modifications at later stages.

Virtual reality tours

Application that allows taking a virtual tour in the buildings that are under construction and explore property before buying it. The application gives an opportunity to customize the interior and visualize themselves inside the house.


  • More engaging customer experience which enables potential buyers to ‘try on’ future apartments or houses and feel like at home;
  • Competitive advantage and the possibility to attract customers due to the implementation of innovative technology;
  • Possibility to objectively examine the area and dimensions of the apartment, the view and the convenience of planning which reassures clients and encourage them to make a purchase.

AR for the display of 3D models of buildings and room layouts

Application, which allows visualizing room layouts and 3D models of buildings in augmented reality.


  • Innovative marketing tool, which enables to make presentations to the clients and demonstrate projects in a more illustrative way;
  • Possibility to review design or planning and reduce costs of re-doing;
  • Opportunity to visualize and explore different ideas before making a final decision;
  • Saving time and cutting costs on physical mock-ups of buildings and improving the quality of presentation at the same time.

For the construction companies, VR can also create virtual “meeting rooms” where team members can discuss the project without visiting the site. The team can meet at any time without the need to travel. In a multi-user VR application, everyone will see the future building and share their expert inputs.

Also, construction companies can hold virtual training for their personnel. Instead of training on a real construction site and exposing the trainees to the risks and hazards, the training can be done in VR without any danger to the class. VR training is, at the same time, more cost-effective than real-life training, and allow more flexible schedules.

To get more information about the use of augmented and virtual reality in the construction industry, you can read related articles from our blog:

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